Rettie, Ruth; Robinson, Helen; Radke, Anja; Ye, Xiajiao - In: Qualitative Market Research: An International Journal 11 (2008) 1, pp. 76-88
Purpose – The aims of the paper are twofold: to assess the usage of Computer Assisted Qualitative Data Analysis (CAQDAS) in the UK market research industry; and to evaluate the use of CAQDAS as a supplement to paper‐coding in market research. Design/methodology/approach – CAQDAS usage was...
