The web motivation inventory: Replication, extension and application to internet advertising
Year of publication: |
2007
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Authors: | Rodgers, Shelly ; Wang, Ye ; Rettie, Ruth ; Alpert, Frank |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 4, p. 447-476
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