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~person:"Yoganathan, Vignesh"
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Yoganathan, Vignesh
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Journal of business research : JBR
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ECONIS (ZBW)
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
2
The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie
;
Akhtar, Pervaiz
;
Yoganathan, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
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