The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Victoria-Sophie Osburg, Pervaiz Akhtar, Vignesh Yoganathan, Fraser McLeay
| Year of publication: |
2019
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|---|---|
| Authors: | Osburg, Victoria-Sophie ; Akhtar, Pervaiz ; Yoganathan, Vignesh ; McLeay, Fraser |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 366-379
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| Subject: | Ethical consumption | Ethical advertising | Consumer values | Advertising trust | Purchase decision involvement | Sustainability marketing | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Werbung | Advertising | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Werbewirkung | Advertising effects | Soziale Werte | Social values | Nachhaltiger Konsum | Sustainable consumption | Corporate Social Responsibility | Corporate social responsibility | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.07.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105050