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Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany; Yoon, Sukki; Kim, Kacy K.; Yoo, … - In: Journal of advertising 48 (2019) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
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Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439
Persistent link: https://www.econbiz.de/10011882002