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You, Yanfen
Wang, Lili
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili
;
You, Yanfen
;
Yang, Chun-Ming
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
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2
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
3
Asserting your mind : interruptions extremize consumer choices
Pang, Yuting
;
Wang, Lili
;
You, Yanfen
;
Ding, Ying
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 664-675
Persistent link: https://www.econbiz.de/10014326212
Saved in:
4
Purchasing luck : The impact of scarcity cues on superstitious behavior
Wang, Lili
;
Su, Xiao
;
You, Yanfen
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 577-589
Persistent link: https://www.econbiz.de/10012406581
Saved in:
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