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Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili; You, Yanfen; Yang, Chun-Ming - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
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When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
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Asserting your mind : interruptions extremize consumer choices
Pang, Yuting; Wang, Lili; You, Yanfen; Ding, Ying - In: Journal of consumer behaviour 22 (2023) 3, pp. 664-675
Persistent link: https://www.econbiz.de/10014326212
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Purchasing luck : The impact of scarcity cues on superstitious behavior
Wang, Lili; Su, Xiao; You, Yanfen - In: Journal of Consumer Behaviour 20 (2020) 3, pp. 577-589
Persistent link: https://www.econbiz.de/10012406581