Yu, Ting; de Ruyter, Ko; Patterson, Paul; Chen, Ching-Fu - In: European Journal of Marketing 52 (2018) 7/8, pp. 1457-1484
Purpose: This study aims to explore the formation and consequences of a cross-selling initiative climate, as well as how a service climate, which provides an important boundary condition, affects both its formation and its ultimate impact on service-sales performance. This article identifies...