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Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/methodology/approach: In this study, text mining is used for automatic extraction...
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"This book identifies the importance of strategic decision making in competitive environment by analyzing the impacts of innovative managerial thinking on the global financial economics. It also covers topics such as strategic management, business planning, and risk management"--
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