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~person:"Zaccour, Georges"
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Distribution channel
18
Vertriebsweg
18
Game theory
10
Preismanagement
10
Pricing strategy
10
Spieltheorie
10
Advertising
8
Werbung
8
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01.09.1995
1
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Brand
1
Brand image
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Brand management
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Brand reputation
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Co-op advertising programs
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English
18
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Zaccour, Georges
Yan, Ruiliang
25
Heinemann, Gerrit
24
Schögel, Marcus
22
Stern, Louis W.
22
Neslin, Scott A.
20
Schramm-Klein, Hanna
19
Anderson, Erin
18
Ahlert, Dieter
17
Coughlan, Anne T.
17
Liu, Yunchuan
17
Chen, Ying-Ju
16
Verhoef, Peter C.
16
Fritsch, Michael
15
Cebollada, Javier
14
Sajad Rezaei
14
Shankar, Venkatesh
14
Karray, Salma
13
Niu, Baozhuang
13
Pei, Zhi
13
Rosenbloom, Bert
13
Stephan, Andreas
13
Breitner, Michael H.
12
Chen, Jing
12
Jerath, Kinshuk
12
Krcmar, Helmut
12
Cai, Gangshu
11
Chakraborty, Debarun
11
Choi, Tsan-Ming
11
Cui, Tony Haitao
11
Ingene, Charles A.
11
Li, Guo
11
Liang, Liang
11
Sethi, Suresh
11
Tan, Yong
11
Tomczak, Torsten
11
Verboven, Frank
11
Zhang, Jie
11
Zhuang, Guijun
11
Brown, James R.
10
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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European journal of operational research : EJOR
4
International game theory review
2
Les cahiers du GERAD
2
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
International journal of production economics
1
International series in operations research & management science
1
Journal of economic dynamics & control
1
Journal of retailing
1
Lecture Notes in Economics and Mathematical Systems
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ECONIS (ZBW)
18
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1
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10
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18
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1
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
3
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
4
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
5
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
6
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
7
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
8
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
9
Stackelberg leadership in a marketing channel
Jørgensen, Steffen
;
Sigué, Simon Pierre
;
Zaccour, Georges
- In:
International game theory review
3
(
2001
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001613993
Saved in:
10
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
1
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