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~person:"Zaltman, Gerald"
~subject:"Marktforschung"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Qualitative marketing research : approaches, techniques and analysis
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
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2009
Persistent link: https://www.econbiz.de/10003793919
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Consumer researchers : take a hike!
Zaltman, Gerald
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2008
Persistent link: https://www.econbiz.de/10003611242
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