Consumer researchers : take a hike!
Gerald Zaltman
| Year of publication: |
2008
|
|---|---|
| Authors: | Zaltman, Gerald |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 162-172
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of consumer research ; 26 (2000), pp. 423 - 428 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611242