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Targeting prospects for a new product
Kotler, Philip; Zaltman, Gerald - In: Journal of advertising research 16 (1976) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10002240490
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Creating social change
Zaltman, Gerald (contributor); Kotler, Philip (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000330183
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - In: Journal of marketing 35 (1971) 3, pp. 3-12
Persistent link: https://www.econbiz.de/10002240479
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548