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Zaltman, Gerald
Coulter, Keith S.
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Coulter, Robin A.
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Journal of advertising : official publication of the American Academy of Advertising
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ARTICLES - Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A.
;
Zaltman, Gerald
;
Coulter, Keith S.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008119321
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