Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International Marketing Review 32 (2015) 6, pp. 663-685
Purpose – The purpose of this paper is to examine two contextual factors with respect to the influence of corporate social responsibility (CSR) messages on consumer attitudes and purchase intentions. First, the authors examine the interplay between CSR messages and country image, and second,...
