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Contingent response to self-customization procedures : implications for decision satisfaction and choice

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763

Persistent link: https://www.econbiz.de/10003926924

The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: MSI reports : working paper series (2004) 2, pp. 97-102

Persistent link: https://www.econbiz.de/10002521478

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-764

Persistent link: https://www.econbiz.de/10008340009

The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: MSI reports : working paper series (2004) 2, pp. 97-102

Persistent link: https://www.econbiz.de/10009893413

Brand Equity, Consumer Learning and Choice

Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...

Persistent link: https://www.econbiz.de/10011108757