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Zhang, Dan
Burmann, Christoph
134
Esch, Franz-Rudolf
129
Baumgarth, Carsten
87
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74
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67
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Journal of international consumer marketing
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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ECONIS (ZBW)
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Exploring age effects on children's preferences of package
design
: curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
3
The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
;
Di …
- In:
Interdisciplinary approaches to product design, …
,
(pp. 67-89)
.
2012
Persistent link: https://www.econbiz.de/10009626888
Saved in:
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