Liu, Shaoxuan; So, Kut C.; Zhang, Fuqiang - In: Manufacturing & Service Operations Management 12 (2010) 1, pp. 19-32
This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...
