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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia; Wang, Yinglei; Zhang, Jurui - In: Journal of interactive marketing 58 (2023) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10014425123