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The success of any User-Generated Content (UGC) website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...
Persistent link: https://www.econbiz.de/10014186732
The success of any user-generated content website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...
Persistent link: https://www.econbiz.de/10014164812
Feature overload refers to the phenomenon wherein consumers purchase feature rich products but subsequently don't use all the features. We try to understand why this occurs as an equilibrium outcome. We focus on two aspects of consumer preference: the uncertainty about feature need and the...
Persistent link: https://www.econbiz.de/10013124347
The success of any user-generated content website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...
Persistent link: https://www.econbiz.de/10010630465
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