Among six major lines of inquiry on motivations, two theories are especially pertinent to consumer behavior studies: values and goals. Several studies show that consumer behavior can be predicted on the basis of values or goals; this study examines which are the stronger predictors by presenting...

Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers’ attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand et al.’s (2011) theory of tight and loose cultures, the authors...

Purpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 Chinese consumers and an equal-size sample of Canadian consumers were...

3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers' adoption of VTs and the VTs' relative benefits compared to other marketing efforts....

Recent advancements in generative artificial intelligence (AI) are starting to make profound changes in many aspects of our lives, particularly with the emergence of large language models (LLMs) (e.g., GPT3, BERT) that are capable of processing and generating both human and programming...