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A clear understanding of customer needs is key to the success of new product development and customer-centric product design. Online reviews, particularly initial reviews, are commonly used as effective sources for mining customer requirements. Although customers may post truer and more...
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they produce extraordinary value for service providers. Whether customer perceived support (CPS) from service providers … leads to CCBs has remained largely understudied in service marketing literature. Moreover, the underlying mechanisms through … in the context of after-sales service. Structural equation modeling using AMOS was employed to empirically test the …
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