C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Year of publication: |
2022
|
---|---|
Authors: | Zhang, Min ; Wang, Lu ; Li, Yiwei ; Wang, G. Alan |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 93.2022, p. 1-11
|
Subject: | Customer-to-customer interaction | Online review system | Other customers' responses | Service ecosystem | Visibility mechanism | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality |
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