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~person:"Zhang, Yicong"
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Zhang, Yicong
Brush, Gregory J.
14
Guo, Xiaoling
14
Frethey-Bentham, Catherine
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"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
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2
Application of the stereotype content model in marketing : a three-level review and future research
Guo, Xiaoling
;
Liu, Hao
;
Zhang, Yicong
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10013440287
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