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~person:"Zhang, Yufei"
~subject:"Innovationsmanagement"
~subject:"International marketing"
~subject:"Manufacturing industries"
~subject:"Marketingmanagement"
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Zhang, Yufei
Calantone, Roger J.
42
Droge, Cornelia
14
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6
Harmancioglu, Nukhet
5
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei
;
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012301458
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