This research aims to explore how manufacturing firms in China have promoted new product performance through ambidextrous organizational learning. This study investigates the different effects of exploratory learning and exploitative learning on new product performance and the ways in which...

Purpose: This study aims to investigate how market orientation (MO) motivates firms to develop business model innovation and how such effects are moderated by strategic flexibility. Design/methodology/approach: In this study, a questionnaire-based survey was undertaken to test the proposed...