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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications

Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218

Persistent link: https://www.econbiz.de/10003980617

Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing

Yang, Zhiyong; Jamal, Ahmad; Zhou, Lianxi - In: Industrial marketing management : the international … 91 (2020), pp. 521-522

Persistent link: https://www.econbiz.de/10012422330

Salesperson learning, organizational learning, and retail store performance

Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10008392817

A Model of Advertising Standardization in Multinational Corporations

Laroche, Michel; Kirpalani, V H; Pons, Frank; Zhou, Lianxi - In: Journal of International Business Studies 32 (2001) 2, pp. 249-266

Although there have been several studies concerning the issue of advertising standardization, few authors have proposed an integrated model of the determinants of advertising standardization Even if the extent of control of Multinational Corporations (MNC) over their subsidiaries is often cited...

Persistent link: https://www.econbiz.de/10005091889

ARTICLES - A Model of Advertising Standardization in Multinational Corporations

Laroche, Michel; Kirpalani, V.H.; Pons, Frank; Zhou, Lianxi - In: Journal of international business studies : JIBS ; a … 32 (2001) 2, pp. 249-266

Persistent link: https://www.econbiz.de/10005892799