Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International Journal of Retail & Distribution Management 39 (2011) 10, pp. 785-801
Purpose – This study seeks to examine mature consumers' motives in the selection of apparel and footwear brands and reasons for patronizing department stores. Differences in brand‐choice motives are assessed among age cohort groups within the mature consumers segment as well as mature...