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Distributor orientation and channel profitability for manufacturing-centered SMEs : moderating role of competitive intensity and coordinative intensity
Guo, Chiquan; Wang, Yong Jian; Zhu, Ying - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10011643911
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Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian; LaPlaca, Peter J.; Zhu, Ying; Hao, Andy Wei - In: Journal of general management 42 (2016/2017) 3, pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying; Wang, Yong; Wei, Joicey; Hao, Andy - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
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The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901