Previous studies have found underestimation of risk, or overconfidence, to be a key factor in entrepreneurship. We use a simple model of competitive equilibrium to show that an irrational under-estimation of risk provides a competitive advantage leading to a greater chance of survival under...

Prospect theory has changed the way economists think about decision making under uncertainty – yet after so many years there have been few applications of the theory and those appearing mostly in finance. One of the barriers to applying the prospect theory is that it is not designed to be...

Consumer resistance is a key barrier to the diffusion of genetically modified foods (GMFs). Several studies have shown that consumers in general have a negative attitude toward GMFs. Through analysis of a survey conducted in Israel, we find consumer attitudes toward GMFs to be context specific,...

We develop a model of decision makers' demand for agricultural economic information services. This modeltreats choice of externaldecision-support services as a function of actors' assessment of how alternative investments in information complement their internal competencies. Data from a survey...

We develop a model of decision makers' demand for agricultural economic information services. This model treats choice of external decision-support services as a function of actors' assessment of how alternative investments in information complement their internal competencies. Data from a...