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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business Horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894
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MANAGING TECHNOLOGY - Object-Orientation: A Tool for Enterprise Design
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: California management review : CMR 46 (2004) 4, pp. 89-110
Persistent link: https://www.econbiz.de/10006609315
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U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.; Pitt, Leyland F.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10006174457
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A ORGANIZATIONAL DYNAMICS - Object-orientation: A tool for enterprise design - Ag:100
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 371-374
Persistent link: https://www.econbiz.de/10006500189