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~person:"Zschiesche, Arnd"
~subject:"Advertising planning"
~subject:"Brand management"
~subject:"Deutschland"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Errichiello, Oliver Carlo
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Zschiesche, Arnd
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2017
Persistent link: https://www.econbiz.de/10011553378
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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
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Zschiesche, Arnd
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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