Zubac, Angelina; Hubbard, Graham; Johnson, Lester W. - In: European Business Review 22 (2010) 5, pp. 515-538
Purpose – The paper aims to explain why the customer value construct is important to resource‐based view (RBV) scholars and how one might define it to study it. Design/methodology/approach – By a summary of the ideas behind the RBV and previously applied definitions of customer value, the...