Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"van Heerde, Harald J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Spotlight Personnel : How Hiri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
2
Marketingtheorie
2
Advertising
1
Advertising effects
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand
1
Consumer behaviour
1
Crisis management
1
Demand
1
Econometric model
1
Erwartungsbildung
1
Expectation formation
1
Innovation
1
Konsumentenverhalten
1
Krisenmanagement
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenartikel
1
Market structure
1
Marketing management
1
Marketingmanagement
1
Marktstruktur
1
Mehrebenenanalyse
1
Multi-level analysis
1
Nachfrage
1
Neue klassische Makroökonomik
1
New classical macroeconomics
1
Performance measurement
1
Performance-Messung
1
Product liability
1
Product quality
1
Product safety
1
Produkthaftung
1
Produktqualität
1
Produktsicherheit
1
Relationship marketing
1
Sales promotion
1
Theorie
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Article
11
Book / Working Paper
6
Language
All
Undetermined
11
English
6
Author
All
van Heerde, Harald J.
Heerde, Harald J. van
81
Eckert, Christine
47
Dekimpe, Marnik G.
24
Louviere, Jordan J.
21
Bateman, Hazel
20
Thorp, Susan
19
Hattula, Stefan
16
Wittink, Dick R.
14
Geweke, John
13
Hammerschmidt, Maik
12
Wetzel, Hauke
12
Gijsenberg, Maarten J.
9
Iskhakov, Fedor
9
Bauer, Hans H.
8
Leeflang, Peter S.H.
8
Bijmolt, Tammo H. A.
7
Bornemann, Torsten
7
Mela, Carl F.
7
Neslin, Scott A.
7
Rooderkerk, Robert P.
7
Satchell, Stephen
7
Auger, Pat
6
Leeflang, Peter
6
Satchell, Stephen E.
6
Lin, Nidthida
5
Moorman, Christine
5
Moreau, C. Page
5
Palmatier, Robert W.
5
Papies, Dominik
5
Pauwels, Koen
5
Schlereth, Christian
5
Skiera, Bernd
5
Steenkamp, Jan-Benedict E. M.
5
Datta, Hannes
4
Dowling, Grahame
4
Ebbes, Peter
4
Gupta, Sachin
4
Steenkamp, Jan‐Benedict EM
4
Wetzel, Hauke A.
4
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
2
ERIM Report Series Reference
1
Source
All
OLC EcoSci
11
ECONIS (ZBW)
6
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decomposing the Sales Promotion Bump with Store Data
van Heerde, Harald J.
;
Leeflang, Peter S.H.
;
Wittink, …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10006880109
Saved in:
2
Marketing Models and the Lucas Critique
van Heerde, Harald J.
;
Dekimpe, Marnik G.
;
Putsis, …
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10006641613
Saved in:
3
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
Ebbes, Peter
;
Papies, Dominik
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1123
Persistent link: https://www.econbiz.de/10009809776
Saved in:
4
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10008145155
Saved in:
5
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036
Persistent link: https://www.econbiz.de/10008145156
Saved in:
6
Winners and Losers in a Major Price War
van Heerde, Harald J.
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 499-518
Persistent link: https://www.econbiz.de/10008110493
Saved in:
7
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
van Oest, Rutger D.
;
van Heerde, Harald J.
;
Dekimpe, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-738
Persistent link: https://www.econbiz.de/10008446073
Saved in:
8
Estimating Cannibalization Rates for Pioneering Innovations
van Heerde, Harald J.
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1040
Persistent link: https://www.econbiz.de/10008762686
Saved in:
9
Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.
;
Bijmolt, Tammo H.A.
;
van Doorn, Jenny
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10008884891
Saved in:
10
Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.
;
Bijmolt, Tammo H.A.
;
van Doorn, Jenny
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10008225848
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
