The purpose of this paper is to discuss a simulation of marketing budgeting rules that is based on a simplified version of the market share attraction model. The budgeting rules are roughly equivalent to those that may be used in practice. The simulation illustrates the concept of path...

As economists have increasingly accepted the notion that non-equilibrium behavior may be a reflection of the real world, interest has grown in modeling the emergence of turbulence as well as equilibrium. Earlier work by two of the authors used simulation to conduct a non-equilibrium analysis of...

As economists have increasingly accepted the notion that non-equilibrium behavior may be a reflection of the "real world," interest has grown in modeling the emergence of turbulence as well as equilibrium. It is well established that competitive actions and the associated reactions can...