In dem vorliegenden Forschungsbericht wird erstmals die Beziehung zwischen Markentreue,Einkaufsstättentreue und Erfolg im Einzelhandel empirisch untersucht. Obwohl das Interesse derWissenschaft und der Praxis an einer Analyse dieser Wirkungsbeziehung sehr groß ist, wurde dieBeziehung zwischen...

The authors of this paper examine the relationship between brand loyalty, store loyalty and performance. Although both academics and practicioners are very much interested in an analysis of the interrelations, these constructs have not yet been examined in a closed causal model. The findings of...

BEA’s national economic statistics provide a comprehensive view of U.S. production, consumption, investment, exports and imports, and income and saving. These statistics are best known by summary measures such as gross domestic product (GDP), corporate profits, personal income and spending,...

The Survey of Professional Forecasters is the oldest quarterly survey of macroeconomic forecasts in the United States. The survey began in 1968 and was conducted by the American Statistical Association and the National Bureau of Economic Research. The Federal Reserve Bank of Philadelphia took...

This research report from the Milken Institute ranks U.S. metropolitan areas that are recording the top economic performance and creating the most jobs in the nation. The index is an outcomes-based measure as opposed to one that incorporates explicit measures of business costs, cost-of-living...

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.

The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...

The U.S. Bureau of Economic Analysis monthly journal of record presents summary estimates and analyses of U.S. economic activity. It includes articles about the national, regional, and international economic accounts and related topics. It also presents the latest estimates of the national...

KIDS COUNT is a national and state-by-state effort to track the status of children in the U.S. Ten key measures comprise an index of child well-being used to rank states and supplemental data on education, health, and economic conditions for each state. Data from the 2003 KIDS COUNT Data Book...