’Nothing in business excites so much interest in the wider world as the pay of top executives.’ theEconomist wrote in a 2003 article titled ’Fat cats feeding - Executive pay’. Indeed, it seems thatthe dwindling heights to which CEO compensation has risen trigger stronger feelings than...

According to a widespread opinion, Germany is lagging behind. Many people in- and outside Germany believe that the Germans slumber through some of the most important economic trends and technological developments, especially at the incipient stages. For example Coke, color television, and...

This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor.(...)

This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm. The four key processes of the model are :(...)