The processing of data is often restricted by contractualand legal requirements for protecting privacy and IPRs. Policies pro-vide means to control how and by whom data is processed. Conditionsof policies may depend on the previous processing of the data. However,existing policy languages do not...

We study the role of whistleblowing in the following inspectiongame. Two agents who compete for a prize can either behave legallyor illegally. After the competition, a controller investigates the agents’behavior. This inspection game has a unique Bayesian equilibriumin mixed strategies. We...

Seth Godin geht in seinem neuesten Buch wieder auf die Möglichkeiten der Mundwerbung im Internet ein. Seine These lautet, dass allein aus Gründen der Kosteneffizienz zukünftig immer weniger Massenbotschaften an potenzielle Kunden gesendet werden. Vielmehr bestehe die Aufgabe des Marketing...

This paper is concerned with the degree of efficiency in brand advertising in the German car industry that can be observed and how such inefficiency can be explained. Brand advertising budgets from 35 car manufacturers in the German market from 1998-2001 form the basis for estimating brand...

This paper compares three different models of efficiency measurement on the basis of multiple inputs and outputs. Various data envelopment models are compared with principle component analysis and with a naïve model that derives a single efficiency score for every unit by averaging all possible...

The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including: - advertising - brands and branding - competitive strategy - consumer behaviour - customer focus - distribution - entrepreneurship -...