Despite the empirical relevance of advertising strategies in concentrated markets,the economics literature is largely …) dominance.In a simple model of persuasive advertising and pricing with differentiated goods,we analyze the interdependencies … between ex-ante asymmetries in consumer appeal,advertising and prices. Products with larger initial appeal to consumers willbe …

We consider a model of a TV oligopoly where TV channels transmit advertising and viewersdislike such commercials. We … substitutes, there will be underprovisionof advertising relative to social optimum. We also find that the more viewers dislike ads …, themore likely it is that welfare is increasing in the number of advertising financed TV channels... …

We compare the advertising intensity and content of programming in a market withcompeting media platforms. With pay …-tv, media platforms have two sources of revenues,advertising revenues and revenues from viewers. With free-to-air, media … platformsreceive all revenues from advertising. We show that if viewers strongly dislikeadvertising, the advertising intensity is …