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The authors of this paper examine the relationship between brand loyalty, store loyalty and performance. Although both academics and practicioners are very much interested in an analysis of the interrelations, these constructs have not yet been examined in a closed causal model. The findings of...
Persistent link: https://www.econbiz.de/10005869150
In dem vorliegenden Forschungsbericht wird erstmals die Beziehung zwischen Markentreue,Einkaufsstättentreue und Erfolg im Einzelhandel empirisch untersucht. Obwohl das Interesse derWissenschaft und der Praxis an einer Analyse dieser Wirkungsbeziehung sehr groß ist, wurde dieBeziehung zwischen...
Persistent link: https://www.econbiz.de/10005869127
Climate change, the depletion of natural resources, globalization,migration: these mega-trends of global change are already deeply impactingour lives. Yet politicians have responded with short-sighted agendasin inverse proportion to the existential importance of the problems. A...
Persistent link: https://www.econbiz.de/10005865536
Ausgerechnet im Jubiläumsjahr 2009 trifft die globaleFinanz- und Wirtschaftskrise die deutsche Wirtschaftmit voller Wucht. Die globale Rezession droht den Industriestandortüber den konjunkturellen Zyklus hinaus inseiner Stärke und Wettbewerbsfähigkeit nachhaltig zubeeinträchtigen und deckt...
Persistent link: https://www.econbiz.de/10005867120
anzubieten und damit die Kauflust ohne Förderung zu wecken? Welche finanziellen Freiräume bleiben Anbietern in Zeiten der Krise …
Persistent link: https://www.econbiz.de/10005867450
In der aktuellen Autokrise wird die Dominanz des Premium-Sektors in der deutschen Autoindustrie als eine Sackgasse empfunden. Beobachter fordern angesichts des Einbruchs der Nachfrage preiswerte Autos – so z. B. der Automobilexperte Willi Diez vom Institut für Automobilwirtschaft an der...
Persistent link: https://www.econbiz.de/10005867798
Since the end of the 1970s much discontent has beenexpressed about a decrease in capital expendituresby Western companies . 1 This investment gap -measured by corporate investment as a decliningpercentage of GNP- is cause for concern, 2 and reflectsa low level of innovation. Clearly, during...
Persistent link: https://www.econbiz.de/10005867915
Public pension programmes in many OECD countries are in difficulties. With anageing population, and declining participation of working age men in paid work,existing pension arrangements are far too costly in many countries, both now and inthe future. This paper examines the evidence as to...
Persistent link: https://www.econbiz.de/10005869322
This Article examines the market reaction to a series of legal events concerning thejudicial interpretation of the pari passu clause in sovereign debt instruments.1 Moregenerally, the Article provides insights into the reactions of investors (predominantlyfinancial institutions), issuers...
Persistent link: https://www.econbiz.de/10005869586
[...]In this paper, after first surveying housing costs in theUnited States, we examine why the expensive places have suchhigh housing costs. High-cost places generally have either veryattractive local amenities (great weather or good schools) orstrong labor markets. The Rosen (1979) and Roback...
Persistent link: https://www.econbiz.de/10005869785