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We evaluate reference price models with regard to their ability to explain brand choices of individual households …. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means …
Persistent link: https://www.econbiz.de/10005841615
In der vorliegenden empirischen Untersuchung erreichen Marktanteilsmodelle mit semi-parametrischen additiven Markenattraktionen bessere Anpassungsmaße sowohl nach einem Informationskriterium wie AIC, das ein Modell für die Anzahl verbrauchter Freiheitsgrade bestraft, als auch nach mittels...
Persistent link: https://www.econbiz.de/10005841645
Persistent link: https://www.econbiz.de/10005856950
This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...
Persistent link: https://www.econbiz.de/10005863480