Binary survey data from the Austrian National Guest Survey conducted in the summer season of 1997 were used to identify behavioral market segments on the basis of vacation activity information.(...) [Sara Dolnicar, Friedrich Leisch]<p>Dieses Arbeitspapier ist ebenfalls als Aufsatz erschienen in:...</p>

A simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation. The initial version contains a number of ad hoc segmentation strategies....

This paper tests whether out-of-sample hedonic value predictions can be improved when a large urban housing market is divided into submarkets.

In this paper, it is examined whether the structure of constrained submarkets constructed according to three a priori classifications (property type, house value and geographical areas) differs from that of unconstrained submarkets constructed by means of principal component analysis and cluster...

Information asymmetries make it difficult for banks to assess accurately whetherspecific entrepreneurs are able and/or willing to repay their loans. This leads toimplicit interest rate ceilings, i.e. banks “refuse” to increase their interest ratesbeyond this ceiling as this would lower their...

The field of strategic marketing has long been identified as fruitful ground for gaining competitive advantage. Ever since the market segmentation concept was introduced in the late sixties, research interest steadily increased, covering issues as e.g. which fundamental segmentation strategy is...

Mit Hilfe einer CRM-Lösung konnte die Basler Versicherungsgesellschaft in Österreich ihr Kundenportfolio analysieren und segmentieren. Es stellte sich heraus, dass Rentabilität auch durch die Trennung von bestimmten Kunden oder gar Kundengruppen erreicht werden kann.

Nachhaltigkeit ist ein Schwerpunktthema in der aktuellen poltischen und gesellschaftlichen Diskussion. Nachhaltigkeit gemäss dem verbreiteten Drei-Säulen-Modell verfolgt den Ansatz der gleichwertigen Berücksichtigung von ökologischen, ökonomischen und sozialen Zielen für eine nachhaltige...

Measuring NPS is relatively straight forward, but using it to drive economic value is not. NPS must lead to a &quot;so what&quot; for the organization. NPAs programs and inititatives must be cost-effective and profitable....

Pay-What-You-Want (PWYW) is a participative pricing mechanism which is characterizedby the fact that consumers have maximum control over the price they pay. We discuss thebusiness relevance of PWYW and extend the findings of Kim et al. (2009) using latentclass regression. Two different classes...