The value concept is one of marketing theory’s basic elements. Identifying andcreating customer value (CV) - understood as value for customers - is regarded asan essential prerequisite for future company success. Nevertheless, not until quiterecently has CV received much research attention....

Die vorliegende Arbeit versucht eine differenzierte Erklärung der ökonomischen Vorteilhaftigkeit des Relationship Marketing gegenüberdem traditionellen, auf die Gewinnung von Neukunden zielenden Marketingverständnis.

„Wir dürsten nach Informationen, aber wir ertrinken in Daten!“ Diesen Hilferuf hörtman allzu häufig im Einzelhandel. Tagtäglich liefern ihm die Kunden eine Fülle vonDaten, wenn sie bei ihm einkaufen. Diese Transaktionsdaten können anonym, pseudonymoder personalisiert sein. Je mehr der...

This paper presents a method for visualizing competitive market structures based on scanner panel data where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...

Die Frage, was eine erfolgreiche Genossenschaft kennzeichnet, ist eine ebensoalte wie aktuelle Thematik. Denn Genossenschaften agieren in einer sich wandelnden Welt und daher liegt die Vermutung nahe, dass sich die Art ihres Erfolges ebenso wie dessen Ursachen im Laufe der Zeit geändert haben...

We analyze the development of employment in start-up cohorts, which is the direct grossemployment effect of the new businesses. The data is for West Germany and covers the 1984-2002 period. While total employment in the cohorts remains above the initial level inmanufacturing, we find a...

According to Gibrat' Law of Proportionate Effect, the growth rate of a given firm is independent of its size at the beginning of the period examined. In contrast to the previous literature on the subject, this paper seeks to test the Law by taking account of both the entry process and the role...

Using a data set of the firms listed on the Neuer Markt in Germany, this paper demonstrates that venture backed firms differ from firms with other financial resources, especially debt. Thus, the results of this study provide evidence for the hypothesis that small and innovative firms are more...

Though unambiguously outperforming all other ¯nancial markets in terms of liquidity,foreign exchange trading is still performed in opaque and decentralized markets. In par-ticular, the two-tier market structure consisting of a customer segment and an interdealersegment to which only market...

The unmediated call auction is a useful trading mechanism to aggregate dispersedinformation. Its ability to incorporate information of a single informed insider,however, is less well understood. We analyse this question by presenting a simplecall auction game where both auction prices and limit...