Die vorliegende Arbeit versucht eine differenzierte Erklärung der ökonomischen Vorteilhaftigkeit des Relationship Marketing gegenüberdem traditionellen, auf die Gewinnung von Neukunden zielenden Marketingverständnis.

„Wir dürsten nach Informationen, aber wir ertrinken in Daten!“ Diesen Hilferuf hörtman allzu häufig im Einzelhandel. Tagtäglich liefern ihm die Kunden eine Fülle vonDaten, wenn sie bei ihm einkaufen. Diese Transaktionsdaten können anonym, pseudonymoder personalisiert sein. Je mehr der...

The value concept is one of marketing theory’s basic elements. Identifying andcreating customer value (CV) - understood as value for customers - is regarded asan essential prerequisite for future company success. Nevertheless, not until quiterecently has CV received much research attention....

Recent econometric studies only emphasize the role of longterm demand expectations and technological capability. They neglect the impact of buyer market structure on innovative efforts of input suppliers....

This article provides an overview of the requirements needed to be addressed of successful electronic trade systems in specific markets. The requirements depend on a set of characteristics,which picture a specific market situation. This specific market situation has to be integrated by the trade...

A parimutuel market microstructure for contingent claims trading is proposed and analyzed. A parimutuel microstructure is a call auction where relative equilibrium prices of contingent claims are endogenously determined using a specific mechanism. We propose a market microstructure incorporating...

The aim of this paper is to compare empirically the effects of transport cost reductions due to infrastructure investments, emerging under different market structures. To this end, a computable spatial general equilibrium model with costly interregional trade is presented, which is calibrated...

Ziel der vorliegenden Arbeit ist es, - Voraussetzungen zur Ermittlung wertorientierter Performance Kennzahlen für Flughafenunternehmen deren Aussagekraft sowie Anwendbarkeit in der Praxis ....zu erkunden, - ausgewählte europäische börsennotierte und nicht-börsennotierte Verkehrsflughäfen...

This paper focuses on the question of European integration, considering whether thegeographic level at which competition takes place differs across the two major segmentsof the soft drinks industry: carbonated soft drinks and mineral water...