Showing 1 - 10 of 26
This paper is concerned with the degree of efficiency in brand advertising in the German car industry that can be observed and how such inefficiency can be explained. Brand advertising budgets from 35 car manufacturers in the German market from 1998-2001 form the basis for estimating brand...
Persistent link: https://www.econbiz.de/10005844477
Based on a critical analysis of the literature on the development and adoption of interorganisationalinformation … systems (IOIS) we propose a new unit of analysis for IOISstudies, define levels of analysis based on this unit in order to … significant new insightscan be gained by carefully specifying the network level of analysis. Better understandingof the way IOIS …
Persistent link: https://www.econbiz.de/10005859263
Domkumentation und Analyse des aktuellen Stands der Forschung zu Einflussfaktoren von In-Game Advertising Kommunikationsmaßnahmenauf den Werbewirkungserfolg.
Persistent link: https://www.econbiz.de/10008911458
In this paper we show that the recent model by Duranton (AER, 2007) performs remarkablywell in replicating the city size distribution of West Germany, much better than the simplerank-size rule known as Zipf´s law. The main mechanism of this theoretical framework is thechurning of industries...
Persistent link: https://www.econbiz.de/10005861364
In this paper, we raise the issue of the appropriate unit of analysis for e-commerce studies.Once it is acknowledged … that the unit of analysis in e-commerce studies should comprisemore than one firm, the question is, which organizations … explicitunit of analysis adopted there and then extend the literature review to include other conceptsfrom industrial organization …
Persistent link: https://www.econbiz.de/10005863235
Economists have difficulties to conceptualise and model the relationship betweenmacroeconomic policy and industry change. This paper explores the relationshipsbetween industry cost structures and macroeconomic regimes in central and eastEuropean countries (CEECs). It finds that the cost...
Persistent link: https://www.econbiz.de/10005868237
This paper analyses the emergence of central Europe as a new location for the productionof electronics. The main factors that drive integration in the region into global productionnetworks are also analysed, as well as prospects for upgrading the industry by using networkalignment...
Persistent link: https://www.econbiz.de/10005868242
Television has changed our use of time far more than any other technological development (Robinson 1990). For many, watching television has become the main leisure experience. By the late 1990’s in Britain, (one of the two countries where we undertook empirical work) people aged 4 and over...
Persistent link: https://www.econbiz.de/10005869969
Vorliegendes Arbeitspapier beschäftigt sich mit der mathematischen Modellierung von Marktrisiken.
Persistent link: https://www.econbiz.de/10005842339
Filtrations have been introduced by Doob and have been a fundamentalfeature of the theory of stochastic processes. Most …
Persistent link: https://www.econbiz.de/10009022141