Contracts stipulating consumer prices between retailers and suppliers are illegal under European competition law. Without control of prices, the branded goods industry cannot communicate coherent marketing strategies. Retailers, though, control prices, promotions and presentations for industry's...

For several years now, a proliferation of private labels has been evident inEuropean food retailing. A ‘hotbed‘ for the proliferation of private labelshas been created recently by the per se ban on vertical price fixing (Article81 EC), regulating the European market by law. The prohibition...

To create efficient marketing strategies, it is essential to be familiar with the consumers' brand knowledge. The main objective of this paper is to present a way to collect associative networks of brands. Therefore, a web-based method called CONCEPTUAL BRAND M@PPING will be presented here....

This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...

Using a unique panel data set for German grocery prices we find significant price synchronization within food retail chains as well as within individual food stores (between products). Price synchronization between chains appears to be less pronounced.(...)

Entscheidungen über die Platzierung von Warenin den Regalen des Lebensmitteleinzelhandelserfordern Informationen darüber, wie die Kundendie Regale und ihre Artikel wahrnehmen. EinInstrument, das diesen Informationsbedarf deckenkann, ist die Blickverlaufsanalyse. Die...