Seit einigen Jahren ist im europäischem Konsumgüterhandel eine zunehmende Verbreitung von Handelsmarken zu beobachten. Den Nährboden für die zunehmende Verbreitung von Handelsmarken bildet letztlich das in Europa geltende Verbot der vertikalen Preisbindung, das eine rechtliche Regulierung...

Contracts stipulating consumer prices between retailers and suppliers are illegal under European competition law. Without control of prices, the branded goods industry cannot communicate coherent marketing strategies. Retailers, though, control prices, promotions and presentations for industry's...

For several years now, a proliferation of private labels has been evident inEuropean food retailing. A ‘hotbed‘ for the proliferation of private labelshas been created recently by the per se ban on vertical price fixing (Article81 EC), regulating the European market by law. The prohibition...

To create efficient marketing strategies, it is essential to be familiar with the consumers' brand knowledge. The main objective of this paper is to present a way to collect associative networks of brands. Therefore, a web-based method called CONCEPTUAL BRAND M@PPING will be presented here....

We examine active retail mutual funds and institutional products with a mandate to invest ininternational equity markets between 1991 and 2009. Using global and regional factor models,we find no reliable evidence of alphas in the aggregate or on average. The right tail of thedistribution...

This paper develops an asymmetric price setting oligopoly modelof store opening and closure decisions in the UK supermarket industrywhich is estimated using a survey of consumer choices and a datasetof store characteristics. The model is used to examine the strategiclocal entry and exit...

This master thesis has been developed as an independent study of the author to complete the Master of Science course at CUREM (Center for Urban and Real Estate Management), Zürich, Switzerland. The study aims at identifying likely future changes and business opportunities in the Swiss retail-...