Thomas, Brychan; Jwaili, Mokhtar A.; Ṣā’id … - Welsh Enterprise Institute <Pontypridd> - 2003
The paper investigates what should be done to develop Libyan tourism enterprises, how todevelop strategic plans for the … industry to increase its market share, and how to compete in theinternational market place.The tourism industry is important to … small tourism enterprises (STEs), asemulation amongst these enterprises enables them to compete with leading firms and is a …