Vorliegende Dissertation beschäftigt sich mit der Betriebsform des Shopping-Centers, welches als räumliche Konzentration von Betrieben des Einzelhandels gesehen werden kann. Betrachtet werden dabei ausgewählte Center in Sao Paulo.

Seit einigen Jahren schon wird in der Marktforschungs- und Unternehmensberatungspraxis sowie in der Presse das Schlagwort "Aldisierung" verwendet, das die generelle Suche des Konsumenten nach dem günstigsten Angebot charakterisieren soll. Insbesondere bezeichnet man mit "Aldisierung" das...

In recent years, economists have attempted to explain the rising levels of obesitynot only in the U.S. during the last three decades but in many developed countries. Forthe most part, these economists’ models have utilized neoclassical economic tools andrelied on the conventional wisdom of...

A characteristic feature of economic development is the ever changing structure ofconsumption patterns. Reducing the explanation of this phenomenon to changingprices, finally caused by changes in the availability of goods (or characteristics),would neglect a major force driving this change, i.e....

Across different European countries, it can be observed that the same brands are often perceived differently by the consumers in the respective markets. This seems to be particularly true with regard to the assessment of the quality of the corresponding products based on the provenance of these...

In today’s environment of rapid technological change companies can not rely on incrementalinnovations alone. To sustain long-term competitiveness companies need to develop radicalinnovations as well. Such innovations typically incorporate new and highly complex technologies,create new markets...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not – from the manufacturer’s perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user...

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...

We examine whether consumer confidence – as a proxy for individual investor sentiment –affects expected stock returns internationally in 18 industrialized countries. In line with recentevidence for the U.S., we find that sentiment negatively forecasts aggregate stock marketreturns on average...