Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10008276144
Persistent link: https://www.econbiz.de/10010147264
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …
Persistent link: https://www.econbiz.de/10009467003
Persistent link: https://www.econbiz.de/10010159612
Persistent link: https://www.econbiz.de/10010160112
Persistent link: https://www.econbiz.de/10010184338
Persistent link: https://www.econbiz.de/10010184464
Persistent link: https://www.econbiz.de/10010184597