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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
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Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
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Factor content functions and the theory of international trade
Neary, J. Peter; Schweinberger, Albert G. - 1986
functions and the theory of international trade', Review of Economic Studies, 53(3), 421-432. …
Persistent link: https://www.econbiz.de/10009441439
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A Classified Advertisement Framework to Support Niche and other Targeted Markets
Bodenmiller, Adam E.; Shaout, Adnan K.; Tyankov, Zhivko V. - In: International Journal of Enterprise Information Systems … 12 (2016) 3, pp. 38-59
Classified advertisement sites often follow two different approaches to filter classified advertisement data to customers and potential customers. The first approach is to reach out to the broader market, allowing the customers to filter to their target market on the classified website. The...
Persistent link: https://www.econbiz.de/10012044479
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Measuring Tourist Attitudes and Consumer Behavior
Hosni, Hanin; Angelakis, George; Kievit, Henk; Drakos, … - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 29-41
This article explores the general profile and behavior of tourists coming to Crete, and shows how qualitative, multistate data from a tourist survey can be used in market segmentation research using explanatory factor analysis, confirmatory factor analysis and cluster analysis. The primary...
Persistent link: https://www.econbiz.de/10012044781
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Developing the US Biomass Residential Heating Market: Insights From Research
Athiyaman, Adee - In: International Journal of Social Ecology and Sustainable … 9 (2018) 4, pp. 18-44
The objective of this article is to help biomass heating industry in its marketing tasks, by helping the industry segment its consumers so that marketing efforts can be targeted at households that will purchase and use biomass home heating. To achieve this objective, the author classifies US...
Persistent link: https://www.econbiz.de/10012047734
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Segmenting Markets by Means of CRMs: An Application to Restaurants
Heredero, Carmen De Pablos; Gallego-Gómez, Cristina - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 1-12
Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...
Persistent link: https://www.econbiz.de/10012048704
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Fantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement
Ditizio, Amber A. - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 4, pp. 52-65
Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television...
Persistent link: https://www.econbiz.de/10012048981
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Holiday Preferences and Travel Behavior of German Motorcyclists. A Cluster Analysis
Heide, Thomas; Scuttari, Anna - In: Zeitschrift für Tourismuswissenschaft 14 (2022) 3, pp. 284-302
Abstract Motorcycle tourism offers tourist destinations the opportunity to diversify their offer and pursue competitive advantage and economic success. However, motorcyclists’ holidaymaking practices remain underexplored so far and there is an assumption of homogeneity within the riders’...
Persistent link: https://www.econbiz.de/10014624608