Fantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement
Year of publication: |
2016
|
---|---|
Authors: | Ditizio, Amber A. |
Published in: |
Journal of Electronic Commerce in Organizations (JECO). - IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 14.2016, 4 (01.10.), p. 52-65
|
Publisher: |
IGI Global |
Subject: | Branding | Business Strategy | E-Commerce | Fantasy Sports | Gender Differences | Internet Strategies | Media | Market Segmentation | Revenue | Sport Branding |
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