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. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …
Persistent link: https://www.econbiz.de/10009438876
This dissertation analyzes specific issues in the distribution of air travel. In three separate chapters, I analyze (1) the nature competition among online travel agents, (2) travel agent commission overrides as an explanation of dispersion in quoted ticket prices and (3) the response of a...
Persistent link: https://www.econbiz.de/10009439130
assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …
Persistent link: https://www.econbiz.de/10009442743
This paper is based on the premise that if CARICOM’s agricultural sector in general, and more specifically the export sub-sector, is to thrive in the rapidly changing trade environment there has to be a continuous systematic assessment of market opportunities and competitiveness status. Such...
Persistent link: https://www.econbiz.de/10009443320
illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …
Persistent link: https://www.econbiz.de/10009443325
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
Persistent link: https://www.econbiz.de/10009443764
Regulation (EC) No 1924/2006, 20 December 2006, requires functional foods manufacturers operating in Europe to provide evidence that the health claims reported on the packaging are truthful. However, most applications reviewed by the European Food Safety Authority (EFSA) have been rejected,...
Persistent link: https://www.econbiz.de/10009444343